In this fast-paced age, our memories may have been unable to meet to remember everything, not forgot to bring my wallet is going out with no key at a time, believe it or don't even remember where, that nasty sweat to find the previous afternoon. Based on such a situation, "ebbinghaus memory curve" and eat "Gold Partner", the anti-lost patch as a new anti-forget anti-lost solutions in the market given a head angle.
Although anti-lost patch looks small, low threshold, looks nothing technical content, but not every company is chip guards against losing out to the third generation, even if you are giant companies such as Baidu and 360. And Nut are focused on in this area, after the introduction of two generations of chip lost introduced a smaller, lost scenes more widely applicable third-generation anti-patch--Nut mini.
Nut mini lasted for most of the first two generations of characters, based on the Bluetooth connection, and further reduces the volume, from a Visual point of view only two electric mat stack size. Functions are also retains all the functions before, through the App can call chip beeps, sound alerts the user disconnect Bluetooth connection can occur, also able to record the final disconnect location.
For a small number of products, you can put it in your wallet, or you can paste in your carry-on bag or hang on the bike choice, of course, it does not in itself with a sticky, but need to rely on tape. In short, it can remind you of your belongings are not forgotten or lost somewhere, MOM no longer worried that I missed. Most beyond expectations is, of course, Nut patches monthly shipments now reach 70,000.
Why such a small product has such a large market, and how step by step change, with curiosity and doubt, Lei Feng Web Nut product owner Jane small, below is the video (deletion).
Lei feng's network: remember right Nut mini is the third generation of products, why insist that third generation do you do?
Jane small quantities: first of all, we are one of the earliest to do, when in the United States also has similar products Tile does, of course, we must also feel the need to. Meanwhile, we also have many users gave us very good advice, but come from said sale is continuing to go up, this demand is certainly there. We are also bigger and smaller to adapt to more products, easy for users to use a wider range of places to go.
In one generation, we obviously are designed on the key, you can see the generation of products there is a hollow ring to hang keys on. Size large is relatively thick, not too fit in your wallet or on your computer. So we better effort is to be as much in size for even more than that. Following the second generation is also based on the bag and keys. Mini out of the volume in my wallet won't make people feel too big. It can also be attached to the computer, self-withdrawal, suitcases and other such places.
Lei feng's network: like the anti-lost is popular with Baidu and the 360 patch, but only out of a generation of lost below, how do you see this problem?
Jane small: for those big companies, this level of project resources available are minimal, and is shared by multiple teams, also was cut off at any time, so you may consider after that they decided not to. This is for us a very strange phenomenon, we have higher yields on the one hand, on the other hand our opponent fewer.
Lei feng's network: Nut mini compared two generations removed button, there is no initiative to find mobile phone functions, this is limited by size, please?
Jane small: Yes, this is mainly based on structural considerations, three generations because we still wanted to do a smaller, thinner, this is now one of the industry's smallest and most thin, if coupled with a button, an increase in its size and thickness. We think users will now also be button's demand, so it is now in the second generation synchronization sales. Our users may demand such a strategy is considered not just a patch, they can be different according to different places to buy the patch, wallet, for example, three generations of the smaller keys are looking for mobile phone demand can be hung on the second generation.
Lei feng's network: small is asked to do more do more user feedback questions, the most important of feedback in terms of what is it?
Jane small: many user feedback, such as starting from the generation we can claim on the wallet, but still think it's too big, they think you can have a smaller one, in fact, this nut mini is also considering the views of users. As some users posted on the bike, outside the House, it can be attached to, they feel like something a bit more subtle, if you lost the ease to find, have certain security features. We will try to do less in the future, such as posted on the passport or a passbook. For search features we now have cooperation and micro-letters, will establish a search network.
Lei feng's network: so little is in the process of how to keep the volume down, how to reduce the volume and balance between battery life?
Jane small: to do small things we also need collision and chip manufacturers to communicate, choose some new more integrated chip, because chip makers are also growing in small chips, while also taking into account power consumption. Second battery selection, to do small thin battery, you can't choose too thick, but not too bad on the range, we are also launching power and optimization of the Bluetooth of the underlying protocol has done a lot to improve the power performance. Third is the type of buzzer, because the size of the buzzer itself would have quickly caught up with nut thickness of the mini, so we select the buzzer volume is thin.
In addition to volume, they also can't say life will deteriorate to the extent can not be used, because we used the coin-cell battery instead of lithium battery, so there is definitely doing a lot of in power limitation and optimization. We use a CR2032 type battery, and replaced by thinner CR2016 in Nut mini, the battery on the 360 anti-lost patch can only be used for one week, by optimizing the on Nut mini can be used for more than 100 days, we actually reach 132 days of laboratory data.
Lei feng's network: anti-lost patch, false positives are very harassed user behavior, then you reduce the false positive rate is how to do it?
Jane small: we constantly research by a year or two now have their own patented algorithms, Bluetooth through algorithms to identify and filter information to reduce the rate of false positives. Because in terms of App, iOS and Android are not the same, it believed that the disconnection and connection values are not the same, this requires our algorithm for optimization. And our algorithms can identify users and is real distance between items or by a physical barrier, which can significantly reduce the rate of false positives.
And we test, iPhone Bluetooth power is lower than the iPhone 6 Plus 6 and iPhone 5, its ability to receive signals are relatively poor, we will also do some optimization. And in terms of Android models are even more complex, our App will recognize when users start models. Dolce Gabbana iPhone Cases
Lei feng's network: in terms of model fit, you are fit many models, how to choose model, adaptation of what?
Jane small: model adapter Bluetooth API, Apple and Google are related specifications, Apple is a unified standard, and more easy to fit, we adapted from 4S 6 Plus models. And in Android models aspects on compared complex, in Android 4.3 zhihou Google specification has Bluetooth connection can wear equipment of API, but is not each home Android manufacturers will according to Google of specification to of, strictly according to specification to of only Google himself launched of Nexus series, other of like millet, and Huawei, third party manufacturers most are is himself wrote of API, and this part does not will foreign public of, such we in suitable distribution of when also increased has many difficulty.
To address these types of adaptation problems, our technical team will only go with the manufacturers of the underlying technology to communicate, sometimes get feedback is not enough, we have to do the research yourself. For now we fit the model mainly mainstream manufacturers's flagship model, for type selection, we will refer to the League of friends of data and user feedback, choosing some of the more mainstream models, like Samsung, millet, Huawei, HTC, Meizu high-end models have done a specific adapter.
Lei feng's network: you said before you and the app working on collaborations, what forms of cooperation, is proceeding to what extent?
Jane small: Yes, our cooperation is the app right now, we are ready to create a search network. For example you lose something, you can share the app group or circle of friends, so your friend can use this link to help you scan your missing items. Because it is not simply that share a link on the line, but through the app start Bluetooth API for scanning, so we and the app still further cooperation, updating now, progress is expected in August.
Lei feng's network: at present your shipments and shipments in what a level, raised in time to meet the users do, because I see all the chips on the page where the user only a single number but there is no information.
Jane small: we shipped about 70,000 units per month, and are still in a State of climbing. On the logistics, to cooperate and we are flexible, because our production and shipments are increasing, and there is no additional manpower, so the current shipment does have some lag, something we often to help delivery. CAT and East side we will be supplied on time, we now have channel line in Beijing, 7-11 will be able to buy our products, in addition we are also looking for new sales channels, such as millet shop may be a good channel.
Lei feng's network: has sold anti-lost patch, you can know how many patches are in use, and how many patches are unused yet?
Jane small: Yes, our side is how many patches can be detected in use, our active users are actually very high, the current usage is probably more 80%. Active users may be a little lower, but is still quite a lot of active users.
PostScript:
Interview of Lei Feng network reporter surprised most was Nut shipments have reached the monthly level of tens of thousands of, leaving Lei Feng network reporter feel the market still has great potential to tap, tough Nut although there is no big company strength, is the only one to insist on the anti-lost patches continue to improve the team in the field. "Users ' needs always keep the power which we continue to do so, as long as the demand is there, we'll do it. "Jane small believes they can do better, sell more.
Dialogue with the creator, find product highlights-"materialist" is a network of Lei feng to create brand products reported (General number: okweiwu). We care about a product is, where it came from, where you want to go. Wishes to do the same in the hardware industry, read the "materialistic" articles can be of inspiration.
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Nut mini anti-lost patch
Nut mini anti-lost patch using Bluetooth function of seeking to prevent users of forgotten and lost in the case of goods
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