Recently, Tesla CEO Max was revealed at the Qinghua management global forum two years Model 3 messages localized production in China. Followed by Twitter Corwin said, Tesla production not so fast in China, need to wait until after the Model 3 model will build plants in China. Leaving aside the tangled when localization time Tesla first, talk about: "after Tesla to manufacture in China, where are the opportunities for the future? "
The price of "restrictions" could be the first break
Counting two visits to China in April last year and March this year, less than two years later, Mr MASKEY has parachuted into China three times. And as always, musk always stress that proposed "Tesla made the topic". On an old topic, Tesla does that mean?
Since the entry into China, Tesla's sales can use the "dismal" to describe it. According to official figures, through 2014, Tesla has sold only 3,500 in China; three quarters before 2015, Tesla's sales in China to 3,025. If nothing else in the fourth quarter, sales in 2015 compared to last year, should be improved. However, the sales levels it is difficult to make for this year's delivery target of 50,000 vehicles in the world contribute much, even from achieving 2014 Tesla's goal of 10,000 cars in China so far.
Hetesila in the Chinese market is growing so weak? One of the biggest reasons is the price. With the Model s, for example, car prices in the Chinese market to 734,000 yuan ($ 121370), the specific formula is $ 81070 (in the United States the price) + $ 3600 (shipping and handling) + us $ 19000 (duties and taxes) + $ 17700 (value added tax) = $ 121370 = 734000 Yuan (RMB exchange rate of 6.05/us $). Compared with United States prices, China's price tariff, transport fees and other taxes, and many of those expenses accounted for 30% of the total vehicle price.
If after Tesla factory in China, the situation is quite different. First, large scale mass production can reduce costs, to settle on the price and secondly, no longer have to pay for extra duties, transport fees and other taxes and fees; and, third, are likely to benefit from Government support and subsidies. Because of government subsidies for new energy policies in principle, only for the brand or brands, Tesla may after domestic brands enjoy the homemade electric car subsidies and tax relief. Although new energy subsidy policies vary around the country, but according to the current standard of at least 60,000 yuan subsidy to estimate, Tesla would still benefit.
For want of electric cars in China dreams for Tesla, whom price "restriction" is a critical step.
China's unique development environment carteras Michael Kors
Market environment, China's electric car market is in a "tipping" upfront. The first three quarters of this year, sales in the global auto market as a whole declined cases for several months, rising tide of new energy vehicles in China, completed the 137,000 units sold, an increase of 2.3%. Facts prove that China new energy vehicle market has great potential, the market demand is guaranteed.
From a national perspective, favorable treatment for new energy vehicles. Premier Li keqiang said at the national energy-saving and new energy automobile industry development forum to move forward, said, accelerating the development of energy-saving and new energy vehicles, is to promote transformation and upgrading of automobile industry, to seize the commanding heights of the urgent tasks of international competition. Also decided to: improve the supporting policy of new energy vehicles, support battery, fuel cell vehicle development, smart-link car demonstration pilot; around not to impose restrictions, the purchase of new energy vehicles, we have already implemented should be eliminated. Michael Kors cheap
Environmental governance, "smog in China" is forced development, promotion and popularization of new energy vehicles. Compared with other countries, China's environmental problems to management, haze has become the main theme of weather.
It should be said, unique to China's electric car development environment is the localization of Tesla's rare development opportunities. Compared with other countries, really needs new energy vehicles in China to relieve the energy and environmental pressures, also needs new energy automobile auto upgrading of industrial structure and consumption, so as to foster new economic growth points.
Powerful differential competitive advantage
Once after the Tesla factory in China, not only the price will come down, and will also enhance their visibility and recognition. Most importantly, Tesla and other brand electric vehicle competition will be intense. In the fierce competition, Tesla will be crises and challenges on the one hand, on the other hand will also highlight its strong competitive advantage. Compared to national brands of new energy cars, Tesla differentiated advantages stand out:
First, the battery industry's highest. Leakage, spontaneous combustion, blast is loaded with a number of the pure battery electric cars maximum safety problems, is of interest to most security problems. Currently, most domestic electric vehicles use lithium iron phosphate batteries, thermal stability and stable structure is the tallest of all cathode materials. However, compared to Tesla uses special custom NCA18650 Panasonic lithium cobalt oxide batteries (3100mAh battery pack by more than 7,000 individual capacity), lithium iron phosphate batteries are far less. Literally speaking, Tesla's battery, the security industry at the highest level.
Second, an exclusive IT system. Compare with any luxury car, Tesla, the biggest difference is that it is the world's most advanced smart auto, build IT embodied in the autonomous system. Get into the car, the most eye-catching is a 17-inch touch screen. Big screen, owners can enjoy browsing the Internet, air conditioning, navigation, Media Player, and other features, convenient operation, easy to master. Meanwhile, the software "air upgrade," Tesla's ability to constantly add new features for vehicles.
Tesla inventor of unique personality and spirit, making electric vehicles with intelligent gene and the Internet. In other words, not everyone can become the Tesla, which not everyone can become an Apple is the same way.
Third, all user-centric service philosophy. For a single product, the problem of high prices, Tesla plans to launch in 2017 Model 3, the price dropped to 30.4 million Yuan. Believe that the localization of production, the price will be lower. In order to improve the user experience and local service, fast and efficient response to market demand, starting from January this year, Tesla in Beijing, Tianjin, Chengdu, Shenzhen, Xian was held more than more than 10 experience day Tesla Service Center. Meanwhile, Tesla has also increased efforts to after-sales service. Launched home recharge for free installation service, the new universal mobile charger, vehicle replacement (seven cities) service, free car system upgrades and other services, an effective solution of Chinese customers might charge, system upgrades and other concerns.
There is no doubt that Tesla to manufacture in China will win more development opportunities for itself. However, Tesla made is no easy thing. According to the rules, foreign automakers to vehicle production in China, it is necessary to joint ventures with Chinese companies. So the Tesla still breached this limit on "made in China".
[Article correction]
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Tags: Science and technology
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