Wednesday, May 4, 2016

Virtual reality business is not reality

From Lei Feng network (search "Lei Feng network" public, concern) recently afternoon tea "virtual reality and Visual" issues of several articles and the zero reply view, had to said, domestic of virtual reality also is very coterie in of fun, virtual reality application although shouted has more than 10 years, but voice increasingly small, and momentum increasingly weak, this once FB acquisition Oculus of message with, suddenly let domestic of virtual reality industry who feel abroad of chicken blood has full grid, domestic estimated also good time is coming, actually far hydrolyze not close thirsty, Everyone applauded calmly watched the distant mirage drums, then why do you continue to do it.

Virtual reality business: is not reality!

As a dabbler industry who, author had in 06 in virtual reality field venture, with original in transnational IT enterprise influence out of idealism and MO worship skill, from Teito killed to magic are, way flickers those in Celestial of Global 500 strong enterprise, and follow Taobao of killer--free strategy, up on with foreign executives are on FREE: free for enterprise new of products do virtual reality show, and placed in Enterprise officer online for customer Browse.

Taking into account the limited Internet bandwidth and production costs, we began to lock in consumer electronics multinational companies target customers, our idea is that:

A consumer electronics product modeling in small volume, easy to; the second is the product renewal cycle will not be too frequent, product appearance change difference follow-up production low marginal costs; the third is experience in dealing with multinational companies, and corporate brand and reputation can guarantee that after the initial free policy, the subsequent value-added fee-for-service payment successfully.

Before the start of all things without, are very good, both enterprises, or golf open.

But once started, all the goodness of imagine will quickly disappear, true, venture disappear fast money, they begin to imagine in the future. Fossil iPhone case

Ran most of the year, see hundreds of executives in the pipe, and later was also not limited to transnational consumer electronics companies, China might be interested in virtual reality show business at that time did not pass: Taobao, Baidu has Ah, suningyi ... Then, traditional electronics manufacturers were also harassed: CHANGHONG, KONKA, Hisense and Huawei ...

Also, also really have asked for money, a Japanese multinational consumer electronics companies to produce printed products are known around the world; more are embracing free production. Even the free production, a glimpse into the market from a case profile.

In 08 we worked for a leading consumer electronics stores business to produce several products of their choice, the company is subject to huge market volume and branch network, there is a transformation of beating heart, but blood is slow, large body transformation is not easy. In traditional industries, though it is the earliest of Internet thinking, frame initial e-commerce Web site, also willing to try new techniques (as saying we have the technology to provide free production, also let their courage a lot).

Several new product presentation online after a week, customer feedback to browse the data in the background of our:

1, low traffic

A look the most ornate of the most flattering new less than 1000 pageviews a week! This is the client-side put a lot of advertising in the traditional media \ soft paper to promote the new virtual exhibition platform based on the Web site! An important reason is that consumers need to download the JAVA virtual machine when browsing plugins (several virtual reality software popular in the market at the time, almost all need to download a client plug-in to watch, and for most do not have professional knowledge of computers for consumers, an icon download weird plugin with viruses is no different! )

2 consumer reflects poor speeds lead to poor experience

Each product's package volume is around dozens of megabytes, our own tests is in 10M under the normal speed, download plug-in is installed, wait for a single file to load, and can smooth virtual operations time ranging from a few tens of seconds to 1.5 minutes. This waiting period would be interrupted!

3, some technical bug

Computer, for example those patient courage of consumers downloaded plugins waiting in the process of loading the product ran out to drink a cup of coffee, and come back to find that blue screen! And so on ...

08 was when the financial crisis broke out, don't know should not be blamed the poor performance of the virtual reality market financial crises. Anyway, not to force hardware, not to force the network, then this is the concept has not been recognized by the market. FOSSIL iPhone 5 Case

Now my company, is the industry leader in three dimensional application, had at that time also set up virtual reality Department, attracted domestic technology in the field, Daniel, but in the end, also succumbed to a dismal market, sectors to eliminate the invisible in a few years.

This article articles of purpose not discussion venture experience, also not taught Enterprise visit cooperation skills, just wants to said said as a virtual reality entrepreneurs of market course, personal feel at least both three years within, domestic of virtual reality spring also not coming, everyone fun, or hold with support national industry struggled to development not fell people Hou of mood, also is can continues to in this field dormant of.

In fact, some companies have on the mobile client layout virtual reality application, two to three years, and last year published the concept of 4G, dedicated farmers sees new hope in the new area, I hope that this time, not better "virtual" reality.

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