According to Forrester Research estimates that by 2019, smart-phone users will reach the American population of 80.8%. "The best reading device is always on your side," the subscription Book Service Oyster joint founder and product Office Chief Willem Van Lancker says.
Mobile phones may make people without reading habits start to read
Last fall, the Vestal needed every day at three o'clock in the morning to five infant daughters rocked to sleep. Put their daughter in her arms shaking, he found that he could use a hand in low brightness reading on a mobile phone. He just finished reading a 624-page science fiction adventure novel of the clock of bone.
Vestal's iPhone provides a way of finding time to read, or he might have given up. During his lunch break to read. During the meeting, he also intermittently, through Microsoft's Seattle campus reading, where he was a project manager.
He tried this before reading, wondering if fragmented reading is disappointing. But what is surprising is, he finds he can quickly enter the books he was reading. "I hope that reading can be a part of my life," Vestal, 35, said. "If in the past – even if I had time to sit down for five hours-and I do not read. "
Since the first handheld electronic reader was launched in 1990 's, the digital reading revolution upside publishing. But contrary to earlier predictions, not sales of e-readers will drive future books, but cell phones.
"The future of digital reading on their phones," Simon and Schuster imprint Atria Books Publisher Judith Curr said. "Mobile reading will coexist with paper. "
Now, tablets such as the iPad and Kindle Fire is still the most popular eBook reading platform. According to Nielsen (the world's leading market research firms) data, first quarter of 2015 the major percentage of eBook consumers using the Tablet 41%, by comparison, 2012 is 30%.
But what really caught the Publisher noted was the growing number of people who use mobile phones to read. In a 2000 people conducted by the Nielsen survey found that in December last year, about 54% of eBook consumers say at least some of the time they use their smart phones to read their books. Another study separately according to Nielsen, which starting from the 2012 24%. Main reading on the phone already 9% growth from 2012 to 2015, the number of 14% in the first quarter.
Meanwhile, the major proportion of readers using e-reader, such as the Kindle and Nook, in the same period fell from 50% to 32%. Tablet reading also dropped from 44% in 2014 at the recent 41% in the first quarter of the year.
Rise of mobile reading forced publishers to rethink design method for small-screen eBook, marketing and sales. Has created a related thought, along with phones, buzzing and alert sound, in-depth and focused thinking is possible. Just Cavalli iPhone 6 cases
Academic circles to achieve in-depth and focused on your cell phone experience of reading differences. Scholars believe that the Smartphone is to study the problem as part of efforts to improve public education in developing countries, where books and computers for many hard to reach. On the phone reading is better than not reading is strong, these experts agree.
Cell phones may be read anywhere, anytime
People use mobile phones to read one of the reasons is convenience. If you line up in the restaurant, waiting at the DMV or take the subway home, you may not have a printed book or e-reader or tablet. But you tend to bring smart phone. According to the Pew Research Center data, Smartphone sales grew from 35% beginning in spring 2011, 64% United States adults now own a Smartphone. Forrester Research, a research and consulting firm, estimated by 2019, smart-phone users will reach the American population of 80.8%.
"The best reading device is always on your side," the subscription Book Service Oyster joint founder and product Office Chief Willem Van Lancker says. "Mobile reading without planning. When I was in the Park home for me on that shelf are not. "
Another reason prompted people to mobile phones to read is a new smartphone size and clarity, it will be more easy to read. According to the data of electronic marketers, in 2014 the average Smartphone screen size is 5.1 inches-more than average size is 3.9 inches in 2011.
Since the screen more and more clearly the iPhone 6 and 6 Plus issued in September last year, Apple began to notice that people download books through the iBooks software to iPhone number. From the Apple spokeswoman said buyers of about 45% iBooks now download books to their iPhone. Before that, only 28% will be downloaded to your phone, the vast majority of the remaining people will download to iPad, a very small percentage of people will download to your computer.
Briefly popular Pocket PC "business connection"
Amazon has also noted the trend. An Amazon spokeswoman said that all new users using the Kindle or Kindle app, mobile reader is currently the fastest-growing part of the, but they are reluctant to disclose specific figures. She said that in the middle of users who use the Kindle App, more and more people are now reading on the iPhone 6 or 6 Plus, even more than popular other Apple devices such as the iPad Mini.
In order to attract readers, publishers are experimenting with some better way to make the mobile reading experience. They are for smart phone screens designed the cover of the book, manuscript or a smaller font legibility. They also read in order for mobile-e-mail marketing materials to promote advertising, Facebook posters and Web pages. While some publishers are trying to seize the traveller, in airports, hotels and read the books on the train to provide free channels. Just Cavalli iPhone 6 cases
"How for perhaps two minutes ago I didn't want a book, provide reading opportunities? "Simon and Schuster says Liz Perl, Director of the Office of the market, the company has the same phone Foli joint distribution platforms, free e-books in specific GPS location. "Walk over to where you can have the choice of reading is awesome, this is our obligation as publishers search for potential readers. "
Now publishers in New York, California, Missouri, Florida, Texas and Hawaii hotel and airport lounge offers free e-book. Users can read free content as much as possible, as long as they stay within the designated area. Earlier this year, penguins, Random House introduced a free eBook excerpt in the express train.
This year, according to a survey done by Goodreads recommended books website shows that most people who use mobile phones to read on the device pick to pick when use at hand when they had the opportunity to read the most convenient equipment. Two-thirds mobile phone readers responding said that they read on mobile phones, because they don't have e-reader or tablet.
Google, Apple and Amazon, Barnes and Noble (United States largest physical Bookstore) smart phone app is available for reading. They are automatically synchronized with all devices connected to the same account, so that a reader can on her cell phone from her last time in the e-reader or read on a flat place of the stay to continue reading. Amazon and Google recently launched customizable eBook fonts are designed to be easily identified on the Smartphone screen.
There are new shows appear, it can reduce the smart phone and tablet screen out Blu-ray so as to make it easier to read at night (peak is read at night time). "I think now people are day to read, this is because the cell phone," said Mr Van Lancker.
For a long time to read on your cell phone?
However, the argument is that if there are other options, and for a long time to read on your cell phone.
Accompanied by the ringing, buzzing, clanking and the sound, smart phones are designed to remind and interrupt the user, one United States Professor of Linguistics at the University, as well as the words on the screen: the fate of reading in the digital age, author of Naomi s. Baron says. She said that even when a mobile phone reminder has been turned off, and when you take it, your brain is still in a State of waiting to be disturbed. Which can make a cell phone worse than using an electronic reader to read.
"Cell phones and further reading as opposed to," Tufts University a neuroscientist who studies brain while reading Maryanne Wolf said. For many people, she said, a phone will concentrate on reading change difficult--though not impossible.
Published on Wattpad after the platform ("After") series, author of Anna Todd argued that mobile phones to encourage people to read more. Wattpad has 40 million users per month--nearly 90% people are using mobile devices. "People should stop how to read other people's concerns, while willing to accept them", Todd said, her series of works produced 1.3 billion number of chapters to read, as well as publishing deal with Simon and Schuster.
Many readers can apply yourself to reading on their phones, some people turn off the reminder. On Twitter, it was already celebrated exclusively through smart phones to complete reading of the feast, including the beluga whale, the war and peace and the remembrance of things past Proust.
No one expects that the phone will completely replace printed books. Reading enthusiasts recognize device even has its drawbacks. A lot of people responded that when they read a book at the end of may feel unprepared. They lack of experience the book thickness is feel--complete fulfillment and the consequent expectation for the story. Other people believe that e-books than hardcover books or soft cover books are easy to share with friends. Lots of people still part of reading printed books.
59-year old Laura Jefferson read on her iPhone for convenience – on the bus to Boston, in the doctor's waiting room and lunch alone at her favorite restaurant. But she knew she wanted to borrow a book for family and friends, she will buy a print.
Lloyd Miller, musician from Brooklyn, he read on a cell phone at the same time also read prints, used his iPhone to drown in the Tome of the goldfinch. In a movie theater in Brooklyn, he himself tried to use mobile phones to read under the coat, he was taking his children to see the ice world of Disney.
Mr Miller, 41, his preference for printed material, but he will read on the subway who download his phone book. He used his cell phone to read the titang ord and Robert Caro's Lyndon Johnson in the fourth (the 36th United States President) part--that is very heavy and difficult to carry books. With a seven-year old son and ten year old daughter, while traveling in the city, children often are clamoring for his cell phone. He gave it to them, saying, "the game doesn't work, but you can read a book. "
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